Familiness,business strategy and stakeholder engagement: The internationalisation of Spanish olive oil mills

Based on social capital theory and the family-firm context, this paper studies familiness' composition and the result of the overlap of the family and firm systems, analysing their influence on the internationalisation strategies of family firms. In this relationship, the stakeholder engagement becomes at the same time an antecedent and a result when developing family businesses' strategies, being one of the most relevant the internationalisation strategies. Prior research focused on familiness as the result of proxy variables such as the percentage of ownership and management in family hands, or business size, instead of as psychological variables resulting from shared organisational culture and social interactions. Through a qualitative study based on 12 interviews of general managers and/or export managers of Spanish family olive oil mills, this study asserts that the level of familiness influences internationalisation strategies, the reasons underlying a business becoming international and its commitment to activities abroad being the role of stakeholders crucial in those interactions. The higher the level of familiness, the more likely the family business internationalisation and the higher their levels of international commitment. Additionally, the higher the concern about their stakeholders, the higher their levels of international commitment. The family businesses' concern for their stakeholders and their international commitment share a reciprocal relationship. The results regarding the relevance of familiness as social capital resources in sustaining competitive advantages support the decision to promote, develop and nurture social capital when a family business goes international.     

Sustainable entrepreneurship and the Sustainable Development Goals: Community-led initiatives,the social solidarity economy and commons ecologies

The social solidarity economy is an approach to the production and consumption of goods, services and knowledge that promises to address contemporary economic, social and environmental crises more effectively than business as usual. The paper employs the concept of commons ecologies to examine the practices, relationships and interactions among actors and organisations in the social solidarity economy, as well as between them and the mainstream economy, which shape the field and its degree of autonomy in relation to capitalism, through a process defined as boundary commoning. Such process shapes both local and regional commons ecologies, as well as the participation of local and regional actors in wider networks at national, international and global levels. The paper takes a case study-based approach to identify practices, relationships and interactions of commons ecologies in relation to selected community-led initiatives in the UK, Portugal, Brazil and Senegal. Each case study illuminates different qualities of local/regional commons ecologies and their forms of engagement with wider networks. Further, the paper shows that these cases demonstrate how the social solidarity economy may facilitate delivery of the Sustainable Development Goals in a distinctive way. In each case, SSE acts as a vehicle for expressing participants' values and principles consistent with those underlying the SDGs. Local implementation of SDGs is thus an in-built feature of these commons ecologies. The participation of community-led initiatives in international and global networks offers opportunities to learn from local level experiences and successes, potentially strengthening SDG implementation more generally.     

理性人的人情味：快手“老铁经济”的内在机制和逻辑

以中国用户规模最大短视频平台之一快手头部主播直播带货推广项目的案例和数据分析为基础,构建解释快手直播电商经济底层逻辑的社会学机制模型.提出快手直播电商经济背后的3种社会学机制:关键影响者逻辑、身份认同逻辑和社会网络逻辑.通过LDA文档主题生成模型将快手主播的直播语义字段进行文档主题生成归类,发现情感因素和理性因素词交互影响受众的购买决策,它背后的社会学作用机制是关键影响者逻辑和身份认同逻辑.2020年快手直播电商半年交易额已达1044亿元,理解快手直播背后的影响机制,能够持续优化推广模型,在互联网流量广告领域具有重要的应用价值.     

Connecting strategic orientation,innovation strategy,and corporate sustainability: A model for sustainable development through stakeholder engagement

This paper aims to enhance our understanding of the relationship between organizations' strategic orientation (i.e., instrumental, equidistant, and stewardship) and their innovational strategy (i.e., organizational ambidexterity and open innovation), and this relationship's influence on their sustainability performance. We expected organizations' strategic orientation to influence their innovational strategy and exhibit better corporate sustainability. We focused on 12 different multinational organizations in the Eurozone and found that inbound open innovation acts as a driver for corporate sustainability while simultaneously positively enabling organizations to pursue both financial and social initiatives. After suggesting open innovation as a new corporate sustainability antecedent, we only found empirical evidence of inbound open innovation. However, we would suggest that if organizations incorporated outbound open innovation in their strategy, they could likely improve their corporate sustainability. Also, we found that achieving an equidistant or stewardship orientation paves the way for sustainability to become an integral part of an organization's innovational culture and actualizes the organization's strategic behavior. Our findings further contribute to a deeper understanding of organizations' characteristics as their sustainability commitment grows and as they move from an instrumental to a stewardship orientation and implement an open innovational strategy.     

基于跨境社交平台的产品推广模式研究

论文调查分析了近年来热度较高的跨境社交媒体平台以及相关使用数据,利用相关性分析方法分析了多个平台的数据,在此过程中发现了各平台间具有相当高的互惠性,并运用互惠比例和推广方式适配度模型完成了对跨境社交平台的运行模式以及推广方式的对比分析,最终研究得出跨境社交媒体平台的产品推广模式。     

妇女家庭地位与代际人力资本投资

代际人力资本投资是经济增长的重要源泉。但实证显示，相较于男性而言女性更愿意将家庭资源配置在子女教育上。通过构建人力资本代际传递模型，从劳动生产率折旧率的角度解释女性对子代人力资本投资的偏好，并利用2014年中国家庭追踪调查数据、工具变量两阶段实证发现劳动生产率折旧率更高的女性当其家庭决策地位提升时，该家庭的代际人力资本投资比重将显著增加，且存在城乡差异。但是，不论城乡，男孩因未来劳动生产率更高而获得更多的人力资本投资，这表明针对妇女开展扶贫项目，提高妇女在家庭中的地位将更加有助于增加子代人力资本投资。     

Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

The role of social media in promoting sustainable attitudes is currently understudied. Underpinned by social learning theory, this study unveils the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition. Drawing on a sample of 693 experienced respondents analyzed using structural equation modeling, this study reveals that social media usage and browsing have a significant positive association. Both constructs significantly impact sustainable purchasing attitudes with complementary partial mediation of the drive for environmental responsibility. Further, trust in social media and perceived environmental effectiveness significantly moderate the relationships belongs to the browsing and drive for environmental responsibility. Contrary to the theorization, moderating constructs cannot substantially impact the proposed associations of social media usage. In this manner, the present research is innovative and provides valued knowledge to comprehend social media's role in encouraging sustainable attitudes.     

基于社会网络视角的科研合作网络结构及特性分析——以战略性新兴产业领域为例

战略性新兴产业是近几年新出现的研究热点,对其科研合作网络的研究,有助于探究该领域的科研合作现状与发展趋势。基于社会网络分析方法,以中国知网(CNKI)作为数据来源,构建了战略性新兴产业领域作者合作网络、关键词共现网络、作者-关键词耦合网络及机构合作网络,对合作网络的结构及特性等进行了分析。结果表明:战略性新兴产业领域论文合著率基本呈上升趋势,但该领域整体合作仍较为松散,存在较多的小团体;合作网络具有小世界和无标度特性,具有较大影响力的节点作为合作网络的中心,影响着网络内的学术交流和科研工作的开展。     

社会互动对规模养殖户环保饲料支付意愿的影响研究*——基于改进的目标导向理论模型分析框架

［目的］通过引入社会互动变量改进目标导向行为理论框架，探讨生猪规模养殖户对环保饲料的支付意愿及其影响因素，为完善畜禽养殖污染防治政策提供参考借鉴。［方法］以湖北省生猪规模养殖户为研究对象，应用Heckman两阶段模型，研究规模养殖户对环保饲料的支付意愿。［结果］大多数规模养殖户（8134%）愿意采用环保饲料，且平均意愿支付水平为每头生猪饲料成本的669%（4680元/头）。社会互动中的干群互动、同行互动均能显著提升规模养殖户对环保饲料的支付意愿，但同时同行互动不利于其意愿支付水平的提升。进一步的异质性分析表明，在环保饲料支付意愿决策上，社会互动较少的规模养殖户更容易受到制度规范的约束，而社会互动较多的规模养殖户则更易受到感知养殖热情的影响。［结论］政府部门应加大生态环保宣传力度，并借助多种方式推动规模养殖户进行社会互动； 同时可依据社会互动程度的不同，分别制定相应措施以促进规模养殖户对环保饲料支付意愿的提升。     

市场环境、企业社会责任与基金安全投资转移

当市场环境不好以及不确定性增加时，基金进行安全投资转移。企业积极履行社会责任所形成的声誉资本具有“类保险”作用，在面临负面事件或不确定性环境冲击时能够防止股价大幅下跌和市值损失；基金是否会在市场环境不好时将投资组合转向社会责任绩效更高的股票进行安全投资转移呢？使用2010—2017年开放式基金样本，实证检验了企业社会责任、市场环境与安全投资转移之间的关系。研究发现，在市场环境表现不佳时，基金避险需求增加，倾向将投资组合更多地转向社会责任绩效高的股票进行安全投资转移；进一步研究发现基金和基金经理特征影响基金的安全投资转移行为，净资金流入较少、历史业绩差、经理选股能力差的基金根据企业社会责任进行安全投资转移的程度大。研究还发现，基金的安全投资转移行为对基金业绩和基金收益波动产生了积极影响。